Meet Krista Berlincourt. Krista is a longtime friend and former fintech powerhouse and is currently the CEO & Co-Founder at Kenshō Health.
Krista came to the healthcare space after working in fintech and financial services at the beginning of the fintech revolution. Most notably, she was part of the founding team at Simple Bank, the first digital bank in the United States (for those that don't know my background, I joined BBVA shortly after we acquired Simple Bank).
When asked why she left the fintech world for the healthtech world, Krisa replied "Well, they're almost the same." And she is right in many ways. Both are highly regulated industries that have benefited greatly from the advancements of technology and they may be the two industries that have seen the quickest acceleration in response to the pandemic.
Krista is now seeking to have a positive impact on people's health through Kensho Health, the first holistic healthcare provider platform and network. The platform brings together 2000+ of the country’s top providers across holistic medicine, mental health, and integrative therapies. They make it quicker and easier for people to take advantage of their healthcare benefits by finding the right provider.