Meet Christina Anderson. Expert communicator and the one responsible for articulating BBVA's message externally. In a world filled of commoditized products and services, and in an industry like financial services with over 5K financial institutions across the country, the role of Director of Communications is crucial. Communicating a brand's mission, vision, and values to audiences is not an easy thing to do, especially in an authentic voice, but it is something that Christina excels at. Listen in below as Christina and I discuss the role of external communications and what this looks like moving forward.