Meet Marisol Menendez. Power connector and innovation trailblazer. I have had the pleasure of working directly alongside Marisol as a former colleague at BBVA. While she was based in Madrid and I was living in NYC, we immediately bonded over our common vision around the crucial role that the broader ecosystem plays in incumbent success.
Throughout her career as a corporate player and entrepreneur, Marisol has continued to play a crucial role in the future of the industry and is a shining example of innovation initiatives done right. In a recent announcement on LinkedIn, Marisol shared that she was leaving her 12 year tenure with BBVA to take on the position of Chief Open Innovation Officer at Spain Startup. And thus, this week we will look into the role of a Chief Innovation Officer and how that role continues to be redefined by the macroeconomic pulls of the industry.