Meet Shelby Lawson: Social media expert and founder of BloomSocial and BloomFit Training. Shelby works with female entrepreneurs, nonprofits, and small businesses to build their online presence and connect with their audience through engaging content.
Social media has become a key part of almost every business’ marketing strategy in 2019. With nearly half the world's population on at least one social networking site, it has transformed how we interact with friends, family, and brands. Evolving technology has played a big role in the integration of social media into our everyday lives; the average person spends nearly four hours a day on their smartphone and around two of those hours scrolling social media.
In addition to her role as a social media strategist, Shelby is also working to advance diversity and inclusion in the fitness and wellness space. She educates fitness professionals and gym owners on body positivity and consults with fitness companies on their D&I initiatives - including how they represent those values online.