Meet Edwina Johnson: Chief Operating Officer at Alloy and a great friend of mine.
Prior to her time at Alloy, Edwina was Program Director at Startupbootcamp Fintech here in New York, and even put in some time in consulting.
Alloy offers APIs for identity verification and risk decisioning, and is very much at the forefront of online customer acquisition and onboarding. Alloy is able to tap many data sources for identity verification to help banks make better decisions with regard to customers.
Customers have become more knowledgeable about where their data is and how it may be used these days, but fraud continues to rise. Mastercard announced in November that nearly half of all login attempts in financial services are fraudulent. This is a huge burden to place on banks and their vendors – which is where Alloy comes in.
Johnson comments that fintechs, by opening financial services up to new potential customers, has broadened the conversation around identity verification. Alloy is helping.