Meet Madi McGinnis: Media & Digital Marketing Associate for CCG Catalyst, a consultancy serving banks, credit unions, and fintechs and partner of tech Tuesday.
Prior to CCG Catalyst, Madi worked both freelance and for a publication, focusing mainly on printed media and packaging design. Her academic background is in graphic design, and her focus has now shifted toward digital design and brand identity.
There is a growing awareness that design is crucially important, and was perhaps overlooked, in financial services. Capital One signaled this to the industry, acquiring design firms in both 2014 and 2015. Financial institutions of all sizes have learned that design is a crucial piece of the user experience. Companies that design beautiful products and superior user experiences will earn and keep loyal customers.